About Us

David Stoup  |  Callie Bonine  |  Tieraona Low Dog, M.D.  |  James Tonkin  |  Robert Broadhead  |  Sean Baenen

Callie Bonine  |  Executive Vice President, Brand Licensing

Callie Bonine Callie Bonine is an accomplished licensing and branding executive with expertise in brand extension through product licensing, strategic partnerships and marketing strategy. She has worked in all facets of consumer products licensing with best-in-class licensees, licensors, manufacturers and retailers.

Ms. Bonine directs and manages the licensing division at HLB, working with brands large and small to extend their health and wellness products. Her experience and skills in marketing, branding, creative, communications and trend analysis fosters strong relationships with partner companies to coordinate and align brand strategies.

Current and past partners include a range of companies from multi-billion dollar category leaders to small, private companies with annual sales under a few million dollars and start-ups. Brand affiliations include Simmons Bedding Company, Origins Natural Resources (an Estee Lauder company), Nestle Purina, FoodState (MegaFood/Innate Response), Waterford Wedgewood, Lenox Corporation/Dansk, Vasyli (Vionic), Nature’s Path Foods, Ito En, VitaFoods, MyChelle Dermaceuticals, BeautyCounter, Hain Celestial (Avalon Organics), Mineral Fusion, W3ll People, The Vitamin Shoppe among others.

©Copyright 2019 Healthy Lifestyle Brands, LLC
Corporate Headquarters:  5141 N. 40th Street  |  Suite 300  |  Phoenix, AZ 85018  |  602.952.0100  |  info@healthylifestylebrands.com